<aside> 🔎 Welcome to Following the Footprints’ MITIGATE Database Guide. Here, we’ll dig into the different tags and categories we’ve applied to each of the 180+ featured mitigation partners.

The goal? To more efficiently help you search for the partners that could suit your company goals.

Following the Footprints is a volunteer-led media platform run by sustainability professionals, for sustainability professionals. We dig into how consumer goods businesses are innovating to be more sustainable.

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Here’s what this guide covers:


Where we source MITIGATE database information:

Records are compiled from information that is either publicly available via websites, articles, and/or social media pages. In some cases, information is also directly sourced from partners themselves (either via submission or our outreach) or brands.

What we’re tracking about each partner:

In this list, you’ll find the different data points we’re tracking against each partner, with where we have sourced this information from. For data points which include category tags created by Following the Footprints, we have provided tables of definitions.

Data Point Source(s) More detail in this guide?
Company Name LinkedIn
One Liner LinkedIn tagline, submitted information or occasionally company websites.
Type of Partner Website information, submitted information, how they have worked with consumer goods brands previously. See ‘Type of Partner’ table for category definitions.
Your Product Type Website information, submitted information, which consumer goods brands they’ve worked with previously.
Target Area of Operations Website information, submitted information, how they have worked with consumer goods brands previously. See ‘Target Area of Operations’ table below for category definitions.
Primary Mitigation Goal Website information, submitted information, why consumer goods brands have worked with them previously. See table below for category definitions.
Other Consumer Goods Brands They’ve Worked With LinkedIn, Twitter, Following the Footprints interviews, website information, articles, submitted information.
Founded - Year LinkedIn
Founded - City, Country LinkedIn
Number of Employees LinkedIn
Website URL Website

Please note: Inclusion of a partner is not endorsement by the Following the Footprints team. Please do all necessary due diligence on potential partners before working with them.

Let’s dig in…


Type of Partner:

→What are they primarily paying for?

CATEGORY OUR DEFINITION EXAMPLE
Product The brand can physically hold the partner’s item. Flexi-Hex
Tool / Platform The brand can use it / create an account/register with the partner for its services. It has a digital interface. Giki
Service The brand works with the partner to obtain their offering, it’s not something they can manage themselves digitally on a tool/platform. Climate Farmers
Consultancy The brand works with the specialist partner to obtain knowledge, and for guidance. Native
Partnership The brand has a partnership with this organisation which is most likely non-financial, or the company in question is a CIC / NGO, etc. The Felix Project

Target Area of Operations:

→ What are of your company’s operations can they support you with?

CATEGORY OUR DEFINITION EXAMPLE
Circularity - Rental / Repairs / Resale Helping brands to extend the life of their products via reselling, mending, renting, etc. ReSkinned
Design Helping brands innovate products with a smaller environmental impact. SSEAMS
Digital Helping brands reduce their digital footprint. Wholegrain Digital
Distribution + Logistics + Transport Helping brands improve their logistics, last-mile delivery, distribution, and transportation of goods. PedalMe
Employee Engagement Helping brands engage their employees, in a tangible and actionable way, with the goal of reducing team emissions (aka not purely educational). WorkForClimate
Energy Helping brands decarbonise or reduce their energy consumption. Ecotricity
Office + Team Gear Helping brands reduce the footprint of their offices, team gear, and physical items. Rheaply
Packaging Helping brands reduce the impact of their packaging. Magical Mushroom Co
Sourcing Helping brands improve their sourcing practices or support initiatives that help who they source from. Sourcing Playground
Supply Chain Management Helping brands manage their supply chain in a way that ACTIVELY reduces emissions. Forto
Utility Helping brands reduce their on-site emissions at facilities and in their own supply chain. Carbon Architecture
Waste Management Helping brands manage and reduce their own waste. First Mile
Any / Other For partners that don’t perfectly fit into any of these, and are their own category of offering. Ubuntoo