If our goal is to help brands reduce their impact on the planet, and support the individuals within them to advocate for change, we need to reach as many brands as possible and get our message out there. How we achieve this is up to you and your creativity!

→ Our Growth Vision:

<aside> 🌱 We will be the go-to destination for those within FMCG brands looking to increase their businesses positive impact.

From solo founders to sustainability teams, and from start ups to global businesses, we want to be the first and best stop for understanding all things “Sustainability”.

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Our super sophisticated forecast of what we want to achieve ^

<aside> ✨ *In general, we’re a very ambitious team, and this is especially true within our growth arm.

But for us, growth for the sake of growth isn’t the goal. We want to reach new audiences and amplify the content, resources and community that we’re building, so that we can increase our impact and help more people/companies.

This team will be experimenting, analysing and ideating around how we can do this.*

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→ What we’re currently focused on:

• Understanding what ‘growth’ means to us, and testing different ideas and projects including:
  • What’s working well;
  • How we interact more with our current audience;
  • What’s triggering audience growth, across socials & newsletters;
  • How we reach and engage with new/wider audiences;
  • And what areas we need, or should to expand into.
• Thinking constantly about what’s next for Following the Footprints. Are there key conversations we need to be part of, or new offerings we could explore?

→ Just some of what you could be doing:

• Strategy - Building out and expanding our social presence & guiding the team in strategic direction - how can we use our current platforms, and expand successfully into others?
• Advertisement - Building out our communications strategy - how can we better advertise our content? How can we maximise our SEO and USP?
• Expansion - Building on our existing content - we have so many insights and tips locked away in longer articles, or old newsletters. How can we ‘squeeze the juice’ out of the work we’ve already done?