In 2021, we started FTF focused on written content, and it’s been the central pillar of our platform ever since. Now, we’re keen to double down on the opportunity we have to platform key voices, stories and advice. There’s huge scope for how this central function could evolve, and we’re looking for individuals who can add their own ideas to our shared vision…

→ Our Content vision for the future:

<aside> 🌱 Can we build a knowledge sharing platform that champions actionable content?

A platform built by sustainability leads, for sustainability leads. Content that unlocks knowledge held by people that ‘aren’t writers’. Actionable steps that simplify the challenges faced by brands doing better. Voices that currently aren’t part of the conversation.

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→ What we’re currently focused on:

We currently split how we view content into our regular weekly newsletter, and any irregular long-form content that happens in-between.

NEWSLETTER CONTENT:

→ Published every Monday.

• How does this currently work?
  • Ahead of the monthly team meeting, team members plan ideas for topics and brands they want to cover.
  • At the meeting, we coordinate these contributions and share ideas.
  • Once pieces are written they’re peer reviewed and any edits are made.
  • Finally, the newsletter is formatted and scheduled ahead of time.

We anticipate always having a roster of contributions from the FTF team (we think it adds to the diversity of what we publish), however, how we do things will inevitably evolve as a focused ‘Content Team’ grows.

LONG FORM CONTENT:

→ Irregular and on a rolling basis.

• Meet the Brands series - see example.
  • This has an exciting overlap with ‣ , featuring brands that we build a relationship with.
• Meet the Partners series - see example.
  • This can overlap with ‣ , as we monetise this series (see below).
• Guest contributions - see example.
  • We believe that this is a huge area of opportunity for Following the Footprints, and we already have a growing group of industry experts keen to jump in.

Note: As our goal is to help individuals within FMCG brands, we have no plans to monetise access to our content. Instead, we plan to take the route of sponsorships - like for our Meet the Partners series. Ultimately, the Content Team will help guide how we approach this.

→ Just some of what you could be doing:

• Designing a cohesive content calendar. This could include bringing together Meet the Brands (with ‣) and Meet the Partners ( with ‣), to form a cohesive content strategy.
• Overseeing our weekly newsletter.
  • Ensuring we deliver a consistent brand voice, and are on schedule.
  • Deciding which topics are of greatest value to brands and businesses, and how we could best approach them. This will be a fun opportunity to cross over with ‣ too.
• Scouting guest contributions. Guides, articles, industry overviews - whatever you see fit. It’s an exciting chance to work with experts, and help them communicate their advice.
• Exploring new content opportunities. There’s no limit to what ‘content’ means to us. Want to try new styles of articles? New formats? New projects? Anything is possible, especially with a team that has equal parts enthusiasm and ambition.